The DemandBox blog
The guides are the neutral reference. This is where we take a position. Short posts on what is actually working in AI search and demand generation, what is theatre, and what we would do on Monday morning.
Written by Avishai Sam Bitton, Founder, DemandBox.
Subscribe via RSSYou are not choosing between in house and agency, you are choosing which two or three specific people do the work, and almost no hiring or selection process is designed to evaluate them.
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Good. That is usually the most useful call we have all week.
Report volume is a lagging indicator of results. When there is pipeline to show, the deck gets shorter.
Nobody misses a pipeline number because the spreadsheet multiplied incorrectly. They miss because a single optimistic conversion rate was entered eleven months earlier and never revisited.
Attribution models allocate credit according to rules you chose. That makes them a budgeting convention, and treating them as evidence is where the damage starts.
Reddit is where your buyers say what they actually think, which makes it both the cheapest research asset in B2B and a channel that punishes standard marketing instantly.
Audience controls have been quietly deprecated in favour of the algorithm, which means the ad itself is now the primary targeting instrument you control.
In almost every paid account I have inherited, the fastest performance gain came from removing spend rather than optimising it.
An assistant describes you using the consensus of everything written about you, not your homepage, so vague or inconsistent positioning is no longer a brand risk. It is a retrieval failure with a fix list.
Answer engines reward being verifiable and being agreed with, which is a different job from ranking, and almost none of the published advice reflects that.
Sessions were always a proxy for being found. The proxy broke, the underlying thing did not, and most teams are panicking about the wrong number.
The MQL exists to settle an internal dispute about effort. It was never designed to predict revenue, and it does not.
The default agency contract pays for motion, not movement, and every incentive downstream of that contract follows the money.
The guides cover the same ground in depth, with the methods, benchmarks and sources behind these arguments.
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