https://demandbox.co/blog Opinion and field notes on AI search, demand generation, and how growth teams actually operate. en Mon, 17 Aug 2026 09:00:00 GMT Avishai Sam Bitton https://demandbox.co/blog/hire-the-operator-not-the-agency https://demandbox.co/blog/hire-the-operator-not-the-agency Mon, 17 Aug 2026 09:00:00 GMT Avishai Sam Bitton Operating Agency selection Hiring Partnership You are not choosing between in house and agency, you are choosing which two or three specific people do the work, and almost no hiring or selection process is designed to evaluate them. https://demandbox.co/blog/the-status-deck-is-the-tell https://demandbox.co/blog/the-status-deck-is-the-tell Mon, 10 Aug 2026 09:00:00 GMT Avishai Sam Bitton Operating Reporting Agency Operating cadence Report volume is a lagging indicator of results. When there is pipeline to show, the deck gets shorter. https://demandbox.co/blog/pipeline-forecasts-fail-at-conversion-rates https://demandbox.co/blog/pipeline-forecasts-fail-at-conversion-rates Mon, 03 Aug 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Pipeline Forecasting Planning Nobody misses a pipeline number because the spreadsheet multiplied incorrectly. They miss because a single optimistic conversion rate was entered eleven months earlier and never revisited. https://demandbox.co/blog/attribution-is-a-management-tool https://demandbox.co/blog/attribution-is-a-management-tool Mon, 27 Jul 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Attribution Measurement Reporting Attribution models allocate credit according to rules you chose. That makes them a budgeting convention, and treating them as evidence is where the damage starts. https://demandbox.co/blog/reddit-is-underpriced-for-b2b https://demandbox.co/blog/reddit-is-underpriced-for-b2b Mon, 20 Jul 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Reddit Channels Community Reddit is where your buyers say what they actually think, which makes it both the cheapest research asset in B2B and a channel that punishes standard marketing instantly. https://demandbox.co/blog/creative-is-the-targeting https://demandbox.co/blog/creative-is-the-targeting Mon, 13 Jul 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Creative Paid media B2B ads Audience controls have been quietly deprecated in favour of the algorithm, which means the ad itself is now the primary targeting instrument you control. https://demandbox.co/blog/we-killed-half-the-ad-spend https://demandbox.co/blog/we-killed-half-the-ad-spend Mon, 06 Jul 2026 09:00:00 GMT Avishai Sam Bitton Demand gen Paid media Budget Efficiency In almost every paid account I have inherited, the fastest performance gain came from removing spend rather than optimising it. https://demandbox.co/blog/your-brand-is-a-training-set-problem https://demandbox.co/blog/your-brand-is-a-training-set-problem Mon, 29 Jun 2026 09:00:00 GMT Avishai Sam Bitton AI search Positioning Citations Brand An assistant describes you using the consensus of everything written about you, not your homepage, so vague or inconsistent positioning is no longer a brand risk. It is a retrieval failure with a fix list. https://demandbox.co/blog/most-aeo-advice-is-recycled-seo https://demandbox.co/blog/most-aeo-advice-is-recycled-seo Mon, 22 Jun 2026 09:00:00 GMT Avishai Sam Bitton AI search AEO GEO Content strategy Answer engines reward being verifiable and being agreed with, which is a different job from ranking, and almost none of the published advice reflects that. https://demandbox.co/blog/stop-optimizing-for-google-alone https://demandbox.co/blog/stop-optimizing-for-google-alone Mon, 15 Jun 2026 09:00:00 GMT Avishai Sam Bitton AI search AI search Organic Measurement Sessions were always a proxy for being found. The proxy broke, the underlying thing did not, and most teams are panicking about the wrong number. https://demandbox.co/blog/mql-is-a-vanity-metric https://demandbox.co/blog/mql-is-a-vanity-metric Mon, 08 Jun 2026 09:00:00 GMT Avishai Sam Bitton Demand gen MQL Pipeline Reporting The MQL exists to settle an internal dispute about effort. It was never designed to predict revenue, and it does not. https://demandbox.co/blog/agencies-sell-activity-not-outcomes https://demandbox.co/blog/agencies-sell-activity-not-outcomes Mon, 01 Jun 2026 09:00:00 GMT Avishai Sam Bitton Operating Agency model Retainers Accountability The default agency contract pays for motion, not movement, and every incentive downstream of that contract follows the money.